Let’s talk about Reef Dispensaries. Its flagship Las Vegas location demands attention, dragging your eyes toward the massive, blue-tinged building and away from the famous strip club across the street. It sprawls across 165,000 square feet.
You can’t have a real discussion about Reef without mentioning its parent company Tryke. All of the products that Reef grows and manufacturers itself are sold under the Tryke name. The actual dispensary is pretty small. Most of the space is dedicated to its grow operation. Nevada law doesn’t put a cap on the number of cannabis plants cultivators are allowed to grow in one building. This gives Reef the freedom to have a vertically integrated system.
Because Reef is one of the most prominent players in town, it has the social cache and finances to team up with celebrities. One of the premier strains is Khalifa Kush, named after rapper Wiz Khalifa. The partnership is wildly popular, with Reef pouring resources into growing and selling the strain. If you see it on the menu, buy it quick. They often run out.
Hip-hop music fills the air. Multiple security guards are planted at a podium by the door. To get inside, you need to show an ID. If it’s valid, you are waved forward and handed a menu. The dispensary is small and clean, with little room to roam. After you are cleared by security, you are herded into a line facing a long row of registers. Your cashier is also your budtender. When it’s your turn, explain what you want, and they’ll go grab it for you.
The dispensary is often packed. However, so many people are working behind the counter that they can work through a long line in minutes. While you’re waiting, you can browse through CBD merchandise perched on either side of the line.
Reef’s budtenders dress in baby blue or dark black branded shirts.
If you need to call an Uber to get home or back to your hotel room, you might be matched with a car that’s already in the lot. Because so many tourists flock to Reef, drivers sometimes sit outside the dispensary. If you do have to wait, there is ample seating. Occasionally, there is a food truck parked out front.
Reef’s giant menu gives them a keen competitive edge. They have so many different strains of bud available that even the most discerning consumer should be able to find something. As one employee explained: “Between both cultivation sites, we have a couple hundred strains in our genetic locker… We focus on specific strains that are commercially viable, as well as boutique niche strains. We try to provide a full menu of strains, with various levels of potency and complete terpene profiles.”
New strains are introduced continuously. It is impossible to memorize the menu. What’s for sale today may be far different from what’s for sale tomorrow. You can look up the day’s menu by visiting Reef’s website. Both are updated every day.
The dispensary sells flower, prerolls, concentrates, CBD products, and smoking accessories.
If you figure out what you want before you head to the dispensary, you can order online. You’ll be able to skip the line and go straight to the pickup counter. Right now, there is no delivery option.
Reef’s giant menu gives them a lot of wiggle room with their prices. On an average day, you’ll find grams ranging from $9 to $17.50. If you’re lucky, you might be able to snag a $6.25 pre-roll. Tryke strains dominate the menu. The flower and pre-rolls are split into four separate tiers: black, gold, platinum, and diamond. At first, it’s not clear what the difference is. There are diamond tier buds with a modest amount of THC and lower tier buds that are choked with the cannabinoid. The designation is based on the rarity as well as the quality of the strain.
You can find Tryke brand concentrates like crumble and badder for as low as $22 for half of a gram.
Reef’s edibles range from a single 10mg gummy for $3.25 to $80 for a 500mg THC mist.
The dispensary’s rewards program compensates frequent visitors. You earn one point for every dollar you spend. Once you rack up 100 points, you can redeem them for cash off your next purchase. 100 points are worth $1.50. There are also discounts that you can take advantage of. Nevada locals, military veterans, and seniors all receive a 10% discount with valid ID. Show up on your birthday, and you will receive a free pre-roll with your purchase.
Currently, the dispensary is cash only. There are multiple ATMs at every location.
Reef is one of the few dispensaries that caters to both locals and tourists. Locals are drawn toward the expansive menu and reasonable prices while tourists are lured by the convenient location. If you are staying Downtown or on the Strip, you can get a cheap Uber ride to Reef’s doors.
As the law evolves, the dispensary plans to expand. In the words of Berner, rapper and Reef brand ambassador: “Vegas has a lot of potential for that because it’s a destination…I think comedy shows with weed, restaurants with weed, lounges with weed would make a lot of sense in Vegas if it was done right.”
Reef is one of the biggest dispensaries in the state. Although it’s facing heated competition, it has carved out a solid niche for itself. Reef is one of the dispensaries you will hear about when you ask a local what’s the biggest cannabis store in town. It has locations spread across Nevada and Arizona. Two of them are in Las Vegas. Consumers who can’t make it to the flagship location can visit Reef’s North Las Vegas store. It is much smaller because it doesn’t house a grow room. Both sites are open 24-hours a day.
Address Location 1, Clark County
3400 Western Ave, Las Vegas, NV 89109, USA
Address Location 2, Clark County
1370 W Cheyenne Ave #111, North Las Vegas, NV 89030, USA
Address Location 3, Washoe County
195 E Glendale Ave, Sparks, NV 89431, USA
Address Location 4, Washoe County
5105 Sun Valley Blvd, Building B, Sun Valley, NV 89433, USA
Address Location 5, Washoe County
9650 Pyramid Way, NV 89441, USA
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